TikTok shop bonus period has ended? Deposit collection and commission increase!

Recently, TikTok Shop first launched a "full trust deposit policy" for merchants operating a full trust model.

For merchants operating a full trust model, the platform uniformly charges 1,000 yuan.

In addition to the deposit, TikTok Shop has also recently begun to "increase commissions."

According to relevant news, TikTok Shop will increase the US in-app sales commission from 2% to 8% in the next few months,

and TikTok Shop will also reduce the scope of subsidies for sellers.

Although ByteDance has money, TikTok Shop cannot "burn money" indefinitely.

It seems that TikTok Shop is also about to start harvesting? ? ?

In the past two years, various sellers and brands have invested more in TikTok e-commerce.

Will you consider choosing TikTok Shop as a new performance growth platform in 2024?

Welcome to the comments area for communication!